Open AccessLessons from Nordic Council of Ministers study “Improving Nordic policymaking by dispelling myths on sustainable consumption”
Author(s) -
Oksana Mont,
Eva Heiskanen,
Kate Power,
Helka Kuusi
Publication year - 2013
Language(s) - English
Resource type - Reports
DOI - 10.6027/na2013-915
Subject(s) - mythology , consumption (sociology) , council of ministers , political science , public administration , sustainable consumption , business , sociology , economics , international trade , social science , art , production (economics) , literature , microeconomics , european union
Despite 20 years of policymaking on sustainable consumption (UNCED 1992), levels of material consumption and environmental impacts continue to increase in Nordic countries and the rest of Europe. Clearly, current consumption policies are not as effective as they might be. Holding on to some persistent misconceptions – myths - about consumer behaviour policy makers have placed the main focus on technological innovation aiming at production and product efficiency, leaving social innovation, alternative value-creation models and sufficient consumption without much-needed support