Open AccessAn implicit research methodology to evaluate advertising effectiveness in Esports streaming based on viewers’ gaze, cognitive and emotional responses.
Author(s) -
Frano Giakoni,
Marı́a M. López,
Francisco Fernández Segado,
Aarón Manzanares,
Javier Mínguez
Publication year - 2022
Publication title -
sport tk
Language(s) - English
Resource type - Journals
eISSN - 2340-8812
pISSN - 2254-4070
DOI - 10.6018/sportk.485921
Subject(s) - computer science , eye tracking , exposition (narrative) , metric (unit) , gaze , visualization , cognition , process (computing) , artificial intelligence , psychology , art , operations management , literature , neuroscience , economics , operating system