Open AccessNAJI ATTALLAH’S CREW: STEREOTYPES OF JEWS, ARABS, AND AMERICANS IN EGYPT’S MOST-‐WATCHED RAMADAN 2012 SOAP OPERA
Author(s) -
Amaya Martin
Publication year - 2015
Publication title -
the levantine review
Language(s) - English
Resource type - Journals
ISSN - 2164-6678
DOI - 10.6017/lev.v4i1.8717
Subject(s) - soap , advertising , audience measurement , competition (biology) , crew , opera , media studies , history , art , sociology , literature , visual arts , business , ecology , world wide web , computer science , biology
In addition to its strict fasting regiments, observed by practicing Muslims, the month of Ramadan has become known for its high viewership of serialized television programs throughout the Arabic-speaking world. During Ramadan - a month during which millions partake of festive fast breaking (Iftaar) gatherings after sundown - competition among television stations pull all the stops to attract the largest audiences possible, often by offering compelling seasonal soap operas featuring major local and pan-Arab actors