Open AccessPeer Reading Promotion in University Libraries
Author(s) -
Yiping Jiang,
Chi Xiao-bo,
Lianshan Yan,
Zuo Lihua,
Yeqi Chu,
Qingyi Zhuge
Publication year - 2021
Publication title -
information technology and libraries
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.502
H-Index - 34
eISSN - 2163-5226
pISSN - 0730-9295
DOI - 10.6017/ital.v40i1.12175
Subject(s) - reading (process) , promotion (chess) , computer science , selection (genetic algorithm) , affect (linguistics) , social network (sociolinguistics) , world wide web , public relations , sociology , social media , political science , artificial intelligence , communication , politics , law
University libraries use social networks to promote reading; however, there are challenges to increasing the use of these library platforms, such as poor promotion and low reader participation. Therefore, these libraries need to find ways of dealing with the behavior characteristics of social network readers. In this study, a simulation experiment was developed to explore the behaviors of readers seeking book reviews and opinions on social networks. The study draws on social network theory to find the causes of students’ behavior and how these affect their selection of information. Finally, it presents strategies for peer reading promotion in university libraries.