Open AccessThe Influence of Utilitarian and Hedonic Consumption Values on Consumer Attitude Towards Online Shopping and Purchasing Intentions
Author(s) -
Ephrem Habtemichael Redda
Publication year - 2020
Publication title -
journal of reviews on global economics
Language(s) - English
Resource type - Journals
ISSN - 1929-7092
DOI - 10.6000/1929-7092.2020.09.32
Subject(s) - purchasing , consumption (sociology) , marketing , advertising , business , psychology , economics , sociology , social science
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