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Consumer Education Is Key to Effective Conservation
Author(s) -
D'Angelo Cliff
Publication year - 2014
Publication title -
opflow
Language(s) - English
Resource type - Journals
eISSN - 1551-8701
pISSN - 0149-8029
DOI - 10.5991/opf.2014.40.0013
Subject(s) - key (lock) , water conservation , water consumption , environmental economics , business , consumption (sociology) , consumer education , water use , environmental planning , natural resource economics , environmental science , water resources , water resource management , marketing , computer science , economics , ecology , computer security , social science , sociology , biology
Trillions of gallons of water are wasted each year, despite the best efforts of water utilities to efficiently use water resources. There are numerous opportunities for utilities to educate their customers about ways to optimize consumption and reduce waste.