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Communication: An Ounce of Prevention is Worth a Pound of Cure
Author(s) -
McElroy Rob
Publication year - 2012
Publication title -
opflow
Language(s) - English
Resource type - Journals
eISSN - 1551-8701
pISSN - 0149-8029
DOI - 10.5991/opf.2012.38.0010
Subject(s) - fluid ounce (us) , pound (networking) , odds , business , operations management , economics , marketing , medicine , political science , computer science , law , world wide web , logistic regression
The best way for a utility to survive a crisis is to gain customer confidence long before disaster strikes. If you wait until after a crisis occurs, the odds of winning customer support are stacked against you. That's why effective communication is a continuous, ongoing process.
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