Open AccessContributions of visual management to trend analysis
Author(s) -
Alessandro Mateus Felippe,
Sandra Regina Rech,
Icléía Silveira
Publication year - 2021
Publication title -
modapalavra e-periódico
Language(s) - English
Resource type - Journals
ISSN - 1982-615X
DOI - 10.5965/1982615x14312021143
Subject(s) - theme (computing) , categorization , computer science , process (computing) , interpretation (philosophy) , data science , qualitative research , knowledge management , management science , artificial intelligence , sociology , engineering , world wide web , social science , programming language , operating system
This text, an integral fragment of the ongoing master's research, has as main theme the theoretical-conceptual approach between trends and visual management, aiming to qualify the trend analysis method proposed by Dragt (2017) from principles and tools of visual management . In methodological terms, the article is designed in the moments of conceptualizing important terms through the Bibliographic Review, as well as the collection, reduction, categorization and interpretation of data via Qualitative Data Analysis. Furthermore, the text is classified as being of a basic, qualitative nature and with descriptive objectives. The results achieved demonstrate that the principles and tools of visual management add different advantages to the process, such as innovation, agility and encouraging the collaboration of the participants of those involved in the analysis of trends.