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Getting to Know Your Stakeholders in Advance of a Rate Change
Author(s) -
Davis Marci,
Elliott Melissa Essex,
Snyder Karen
Publication year - 2017
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.5942/jawwa.2017.109.0155
Subject(s) - midstream , stakeholder , business , investment (military) , service (business) , upstream (networking) , process management , stakeholder analysis , water utility , public relations , marketing , computer science , engineering , telecommunications , political science , water supply , crude oil , environmental engineering , politics , law , petroleum engineering
While often considered to fall on the “softer side” of the water profession, effective customer and stakeholder communication is founded on data, qualitative and quantitative research, and strategic thinking, just like any other water planning effort. This is particularly true when lack of community understanding about or support of investment can stop all other utility activities midstream, which is the case for communication associated with cost of service and rate modifications.