Premium
Why Surveys Work and How They Can Disappoint
Author(s) -
Goetz Melanie K.
Publication year - 2016
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.5942/jawwa.2016.108.0074
Subject(s) - work (physics) , control (management) , computer science , data science , information retrieval , artificial intelligence , engineering , mechanical engineering
Not only can a carefully written survey retrieve a wealth of information and customer sentiment; it is a way for a utility to control how a message is communicated.