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Switching to Lowercase Messaging: A Capital Idea
Author(s) -
Goetz Melanie K.
Publication year - 2016
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.5942/jawwa.2016.108.0033
Subject(s) - statement (logic) , capital (architecture) , business , water utility , advertising , internet privacy , computer science , engineering , law , political science , art , visual arts , water supply , environmental engineering
It's not just what you say; it's how you type it. Capitalizing every letter in a water utility's billing statement might turn out to be a turn‐off for customers and could obscure a utility's good intentions.