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Communication Without Words: How Utilities Can Become Visible to Their Customers
Author(s) -
Goetz Melanie K.
Publication year - 2015
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.5942/jawwa.2015.107.0113
Subject(s) - appeal , business , product (mathematics) , nonverbal communication , quality (philosophy) , marketing , advertising , marketing communication , psychology , communication , political science , mathematics , philosophy , geometry , epistemology , law
A water utility doesn't need to be large or prominently located to promote its product of high‐quality drinking water. It can follow the example of Apple's marketing strategy with a nonverbal appeal to human emotions and values.