Premium
Do No Harm: Perverse Consequences of Misjudging Public Response
Author(s) -
Goetz Melanie K.
Publication year - 2015
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.5942/jawwa.2015.107.0046
Subject(s) - harm , work (physics) , business , public relations , internet privacy , social psychology , psychology , political science , computer science , engineering , mechanical engineering
If you want customers to change their water‐use behaviors for the better, paying attention to two powerful social norms ‐ and making sure they work harmoniously in your campaigns ‐ will improve your chances of success.