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Looking inward to enable effective outreach: A case for customer appreciation
Author(s) -
Goetz Melanie K.
Publication year - 2014
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.5942/jawwa.2014.106.0095
Subject(s) - outreach , business , computer science , marketing , economics , economic growth
When a new general manager overhauled a struggling utility's public relations strategy with a focus on customer relationships, the transformation was dramatic.