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Perception and the value of water: It's all relative
Author(s) -
Goetz Melanie K.
Publication year - 2014
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.5942/jawwa.2014.106.0085
Subject(s) - perception , value (mathematics) , outcome (game theory) , psychology , business , social psychology , microeconomics , economics , mathematics , statistics , neuroscience
To better communicate with customers and promote a desired outcome, utilities need to understand and incorporate the principle of relative perception and how it affects human behavior.