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Author(s) -
Goetz Melanie K.
Publication year - 2014
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.5942/jawwa.2014.106.0044
Subject(s) - coupon , cash , business , commerce , marketing , monetary economics , economics , finance
Following the research‐based notion that consumer spending is influenced by the way in which money is received, two utilities found business success in offering coupons to their customers.