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Defining rates by the gallon makes water worth the price
Author(s) -
Goetz Melanie
Publication year - 2013
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.5942/jawwa.2013.105.0078
Subject(s) - gallon (us) , economics , environmental science , engineering , waste management
The perceived correlation of value with price is a customer behavior proven over time, including recently with one utility's successful rate increases.