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A disruptive innovation that will transform water conservation performance
Author(s) -
Brehe Todd A.,
Coll Emily
Publication year - 2012
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.5942/jawwa.2012.104.0134
Subject(s) - business , disruptive innovation , marketing
Water conservation is overdue for a disruptive innovation because the water‐saving results generated by commonly implemented initiatives are often unpredictable and all too frequently poor.