Open AccessThe storytelling tool in marketing context: an analysis from the corporate communication strategy
Author(s) -
Guadalupi Saldanha Tormes,
Vanessa Almeida da Silva,
Natália Pavanelo Pivetta,
Flávia Luciane Scherer
Publication year - 2016
Publication title -
revista capital científico
Language(s) - English
Resource type - Journals
eISSN - 2177-4153
pISSN - 1679-1991
DOI - 10.5935/2177-4153.20160027
Subject(s) - storytelling , context (archaeology) , business , marketing communication , marketing , corporate communication , knowledge management , advertising , public relations , computer science , stakeholder , political science , narrative , history , linguistics , archaeology , philosophy