Open AccessDesign Management and Institutional Marketing in the Corporate Image of the Instituto Federal Fluminense
Author(s) -
Cláudia Marcia Alves Ferreira,
Marcos Antonio Esquef Maciel
Publication year - 2014
Publication title -
vértices
Language(s) - English
Resource type - Journals
eISSN - 1809-2667
pISSN - 1415-2843
DOI - 10.5935/1809-2667.20140039
Subject(s) - dissemination , order (exchange) , public relations , business , political science , law , finance
This study aims to develop a corporate image forthe Brazilian Federal Institutes of Education,Science and Technology, the Instituto FederalFluminense, in particular, by taking marketingactions, and creating a culture of designmanagement within these organizations. Inorder to do so, this paper presents and analyzesdiverse literature which provides the theoreticalbasis of how these two areas of knowledge canact strategically to develop, to strengthen, and todisseminate the perceived public image of theseeducational institutions