Open AccessA Research on the psychological risk recognition and Brand Attitude of Bakery Consumers on Negative Media Report
Author(s) -
Soon Hwa Jung,
Kyung Soo Han
Publication year - 2015
Publication title -
han-guk saenghwal gwahakoeji/han'gug saeng'hwal gwahag hoeji
Language(s) - English
Resource type - Journals
eISSN - 2234-3768
pISSN - 1226-0851
DOI - 10.5934/kjhe.2015.24.4.513
Subject(s) - perception , risk perception , psychology , reading (process) , advertising , point (geometry) , social psychology , attitude , relation (database) , business , mathematics , political science , computer science , geometry , database , neuroscience , law