Open AccessConsumer Ability to Identify Advertorial and Editorial and Consumer Preference for Advertising Label
Author(s) -
Sora Kim
Publication year - 2011
Publication title -
han-guk saenghwal gwahakoeji/han'gug saeng'hwal gwahag hoeji
Language(s) - English
Resource type - Journals
eISSN - 2234-3768
pISSN - 1226-0851
DOI - 10.5934/kjhe.2011.20.1.143
Subject(s) - advertising , preference , psychology , business , mathematics , statistics