Open AccessEffects of Self Concept of Children Consumers on Irrational Consumption Propensity according to gender - Focused on Purchase of Online Items -
Author(s) -
SuJung Nam,
Sang-Mi Park,
Eun-Hee Lee
Publication year - 2009
Publication title -
han-guk saenghwal gwahakoeji/han'gug saeng'hwal gwahag hoeji
Language(s) - English
Resource type - Journals
eISSN - 2234-3768
pISSN - 1226-0851
DOI - 10.5934/kjhe.2009.18.2.381
Subject(s) - irrational number , consumption (sociology) , advertising , marginal propensity to consume , psychology , marketing , business , sociology , mathematics , social science , geometry , finance , market liquidity