Open AccessOnline Market Segmentation by Gen Y Consumers' Internet Use Motivations
Author(s) -
Eunyoung Kim
Publication year - 2008
Publication title -
korean journal of human ecology
Language(s) - Spanish
Resource type - Journals
eISSN - 2234-3768
pISSN - 1226-0851
DOI - 10.5934/kjhe.2008.17.4.693
Subject(s) - market segmentation , cluster (spacecraft) , the internet , segmentation , business , advertising , marketing , computer science , artificial intelligence , world wide web , computer network
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