Open AccessOnline Market Segmentation by Gen Y Consumers' Internet Use Motivations
Author(s) -
Eun Young Kim
Publication year - 2008
Publication title -
han-guk saenghwal gwahakoeji/han'gug saeng'hwal gwahag hoeji
Language(s) - Spanish
Resource type - Journals
eISSN - 2234-3768
pISSN - 1226-0851
DOI - 10.5934/kjhe.2008.17.4.693
Subject(s) - market segmentation , cluster (spacecraft) , the internet , segmentation , business , advertising , marketing , computer science , artificial intelligence , world wide web , computer network