Open AccessLGBT+ tourists’ destination choice: relationship between psychological motivations and destination image
Author(s) -
Ivanete Schneider Hahn,
Julia Bianchi,
Juciele Marta Baldissarelli,
Anderson Antônio Mattos Martins
Publication year - 2021
Publication title -
revista de administração da ufsm
Language(s) - English
Resource type - Journals
ISSN - 1983-4659
DOI - 10.5902/1983465965024
Subject(s) - destination image , tourism , operationalization , destinations , psychology , originality , bivariate analysis , social psychology , value (mathematics) , advertising , geography , computer science , business , philosophy , archaeology , epistemology , machine learning , creativity
Purpose: this study aimed to identify the relationship between psychological motivations and destination image of self-defined LGBT+ tourists’ destination choice.Design/ methodology/ approach: The study was operationalized through a survey with 239 respondents. Which 89 were self-defined as LGBT+. Statistical univariate and bivariate analyses were used for data analysis.Findings: (1) both targets value leisure as the primary psychological motivation for choosing the travel destination; (2) infrastructures and socio-economic environment and affective image are the most critical dimensions of destination image; (3) the psychological motivations increase the destination image of self-defined LGBT+ tourists'; (4) there was no significant difference between the choice of tourist destination between heterosexuals and the LGBT +.Originality/value: Previous studies have focused on analyzes of consumption of LGBT + tourist destinations, but not understanding the main psychological motivations and their association with the image of the destination, either check whether there are in fact differences between the LGBT + and heterosexual audiences. This study answered to this gap.