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Uma discussão teórica da relação do valor da marca e do valor do cliente
Author(s) -
Bruno Bordeaux Rego,
Marta Olívia Rovedder de Oliveira,
Fernando Bins Luce
Publication year - 2009
Publication title -
revista de administração da ufsm
Language(s) - Portuguese
Resource type - Journals
ISSN - 1983-4659
DOI - 10.5902/19834659590
Subject(s) - humanities , philosophy

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