Open AccessCursos de Mestrado e Doutorado em Administração – Aspectos de qualidade de Ensino
Author(s) -
Rosane Rivera Torres,
Maria Aparecida Gouvêa
Publication year - 2012
Publication title -
revista de administração da ufsm
Language(s) - English
Resource type - Journals
ISSN - 1983-4659
DOI - 10.5902/198346592932
Subject(s) - higher education , agency (philosophy) , quality (philosophy) , order (exchange) , perception , business , library science , marketing , political science , sociology , psychology , social science , computer science , philosophy , epistemology , neuroscience , law , finance
One of the main concepts in marketing theory is the perceived quality of services. In order to evaluate the perceived quality in High Education Institutions (HEI), a study of secondary data from a quantitative research was carried out in 2005, in São Paulo city, in Higher Education Institutions (IES), with both master and doctorate students in institutions ranked 4 or higher by CAPES (Brazilian Federal Agency for Support and Evaluation of Graduate Education). Information has been collected about the profiles of these students, as well as their perceptions regarding aspects of quality of their institutions (HEI). Some distinguishing characteristics among these institutions have been revealed in this study that hopefully can provide insights about the need of redefinition of some marketing strategies with the objective of achieving more competitive market patterns.