Open AccessApplicability of Unified Theory of Acceptance and Use of Technology Extended to the Consumer Use Context (UTAUT2) in Brazil: An Evaluation of the Model Using a Sample of Internet Users on Smartphones
Author(s) -
Luiz Henrique Lima Faria,
Antônio Carlos Giuliani,
Nádia Kassouf Pizzinatto,
Andrea Kassouf Pizzinatto
Publication year - 2014
Publication title -
revista de administração da ufsm
Language(s) - English
Resource type - Journals
ISSN - 1983-4659
DOI - 10.5902/1983465913088
Subject(s) - sample (material) , context (archaeology) , the internet , impossibility , consumption (sociology) , computer science , psychology , internet privacy , world wide web , sociology , geography , social science , chemistry , chromatography , political science , law , archaeology
This study, using a sample of internet users on smartphones, analyzed through UTAUT2 model\udin order to test the validity of their constructs in Brazil. We sought to thereby expand the understanding\udof individual acceptance and use of technology in the context of consumption, evaluating a new model in\udBrazil. The results of this study revealed the impossibility of using some constructs the original model as\udpredictors of intention and consumption behavior. Future studies that include a larger sample, analysis\udof other technologies and inclusion of moderating variables were suggested