Open AccessThe Impact of Social Media-Based Marketing on the Turnover of Retailers Based in Polokwane, South Africa
Author(s) -
Olabanji Oni,
P.M. Shumba,
Tafadzwa Matiza
Publication year - 2014
Publication title -
mediterranean journal of social sciences
Language(s) - English
Resource type - Journals
eISSN - 2039-9340
pISSN - 2039-2117
DOI - 10.5901/mjss.2014.v5n9p307
Subject(s) - likert scale , marketing , social media , order (exchange) , business , digital marketing , scale (ratio) , integrated marketing communications , social media marketing , advertising , marketing management , relationship marketing , psychology , computer science , geography , developmental psychology , cartography , finance , world wide web