Open AccessThe Social Networking Application Success Model: An Empirical Study of Facebook and Twitter
Author(s) -
Carol Xiaojuan Ou,
Robert M. Davison,
Vivian Qian Huang
Publication year - 2016
Publication title -
international journal of knowledge content development and technology
Language(s) - English
Resource type - Journals
eISSN - 2287-187X
pISSN - 2234-0068
DOI - 10.5865/ijkct.2016.6.1.005
Subject(s) - computer science , quality (philosophy) , dimension (graph theory) , social media , empirical research , service quality , world wide web , data science , social network (sociolinguistics) , knowledge management , service (business) , business , marketing , mathematics , philosophy , epistemology , pure mathematics , statistics
Social networking applications (SNAs) are among the fastest growing web applications of recent years. In this paper, we propose a causal model to assess the success of SNAs, grounded on DeLone and McLean’s updated information systems (IS) success model. In addition to their original three dimensions of quality, i.e., system quality, information quality and service quality, we propose that a fourth dimension - networking quality - contributes to SNA success. We empirically examined the proposed research model with a survey of 168 Facebook and 149 Twitter users. The data validates the significant role of networking quality in determining the focal SNA’s success. The theoretical and practical implications are discussed