Open AccessManagement: A Cursory Marketing Analysis of Faculty Book Ordering
Author(s) -
Stephen K. Johnson
Publication year - 2019
Publication title -
reference and user services quarterly/reference and user services quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.443
H-Index - 34
eISSN - 2163-5242
pISSN - 1094-9054
DOI - 10.5860/rusq.58.3.7039
Subject(s) - outreach , column (typography) , work (physics) , sociology , library science , management , collection development , public relations , political science , computer science , engineering , law , economics , mechanical engineering , telecommunications , frame (networking)
Library liaisons can have full plates, as they juggle instruction, outreach, and collection development responsibilities in their work with academic departments. A challenge of these roles can be engaging faculty as partners. In this column, Stephen K. Johnson describes his effort to enlist faculty in the book-ordering process. He explains the creative approach he took and the results derived—along with why it matters.—Editor