Management: A Cursory Marketing Analysis of Faculty Book Ordering | Zendy

Stephen K. Johnson | Zendy

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Management: A Cursory Marketing Analysis of Faculty Book Ordering

Author(s) -

Stephen K. Johnson

Publication year - 2019

Publication title -

reference and user services quarterly

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.443

H-Index - 34

eISSN - 2163-5242

pISSN - 1094-9054

DOI - 10.5860/rusq.58.3.7039

Subject(s) - outreach , column (typography) , work (physics) , sociology , library science , management , collection development , public relations , political science , computer science , engineering , law , economics , mechanical engineering , telecommunications , frame (networking)

Library liaisons can have full plates, as they juggle instruction, outreach, and collection development responsibilities in their work with academic departments. A challenge of these roles can be engaging faculty as partners. In this column, Stephen K. Johnson describes his effort to enlist faculty in the book-ordering process. He explains the creative approach he took and the results derived—along with why it matters.—Editor

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