Open AccessAmplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy
Author(s) -
Cordelia Anderson
Publication year - 2017
Publication title -
reference and user services quarterly/reference and user services quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.443
H-Index - 34
eISSN - 2163-5242
pISSN - 1094-9054
DOI - 10.5860/rusq.57.2.6523
Subject(s) - appeal , promotion (chess) , public relations , community engagement , business , customer engagement , marketing , advertising , computer science , political science , world wide web , social media , law , politics
Cordelia Anderson highlights the need to assess your patrons’ needs and personalities to appeal to them, rather than simply pushing your message out there and hoping something sticks. Engagement requires more effort on our part, but ultimately is much more rewarding as well. Read on for some great ideas on how to fine-tune your promotions and turn them into opportunities for real engagement with your community members.—Editors