Open AccessAmplify Your Impact: Marketing Libraries Is a Team Effort
Author(s) -
Caitlin Cowart
Publication year - 2017
Publication title -
reference and user services quarterly/reference and user services quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.443
H-Index - 34
eISSN - 2163-5242
pISSN - 1094-9054
DOI - 10.5860/rusq.56.4.240
Subject(s) - marketing , business , sociology , library science , public relations , computer science , political science
While some libraries struggle with the whole idea of embracing marketing, and others do it piecemeal off the side of their desks, San Antonio Public Library has dedicated an entire team to their marketing and communications. Read on to see how this unique arrangement works, and for some of the innovative ideas these non-librarians have brought to the library world.—Editors