Open AccessAmplify Your Impact: We Share Great Stuff: Marketing Content at the Edmonton Public Library
Author(s) -
Tina Susan Thomas
Publication year - 2016
Publication title -
reference and user services quarterly/reference and user services quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.443
H-Index - 34
eISSN - 2163-5242
pISSN - 1094-9054
DOI - 10.5860/rusq.55n3.210
Subject(s) - business , circulation (fluid dynamics) , profit (economics) , marketing , advertising , economics , engineering , microeconomics , aerospace engineering
Even though libraries don’t “sell” things for money, we still want customers “buying” into us by using our materials and services. In this column, Tina Thomas shows how merchandising and following the lead of for-profit businesses has increased circulation at the Edmonton Public Library.—Editors