
Building your value story and business case: Observations from a marketing faculty and (former) librarian perspective
Author(s) -
Leslie L. Simmel
Publication year - 2007
Publication title -
college and research libraries news
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.281
H-Index - 23
eISSN - 2150-6698
pISSN - 0099-0086
DOI - 10.5860/crln.68.2.7750
Subject(s) - perspective (graphical) , value (mathematics) , marketing , business , library science , sociology , management , public relations , political science , computer science , art , economics , visual arts , machine learning