Open AccessAds to icons: how advertising succeeds in a multimedia age
Author(s) -
Paul R. Springer
Publication year - 2007
Publication title -
choice reviews online
Language(s) - English
Resource type - Journals
eISSN - 1523-8253
pISSN - 0009-4978
DOI - 10.5860/choice.45-2129
Subject(s) - section (typography) , persuasion , advertising , context (archaeology) , online advertising , space (punctuation) , advertising campaign , multimedia , computer science , world wide web , history , the internet , psychology , business , archaeology , social psychology , operating system
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