Open AccessGlobal marketing and advertising: understanding cultural paradoxes
Author(s) -
Marieke K. de Mooij
Publication year - 2005
Publication title -
choice reviews online
Language(s) - English
Resource type - Journals
eISSN - 1523-8253
pISSN - 0009-4978
DOI - 10.5860/choice.43-0422
Subject(s) - advertising , marketing , business
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