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Marketing research: text and cases
Author(s) -
Harper W. Boyd,
Ralph Westfall,
Stanley F. Stasch
Publication year - 2002
Publication title -
choice reviews online
Language(s) - English
Resource type - Journals
eISSN - 1523-8253
pISSN - 0009-4978
DOI - 10.5860/choice.39-6520
Subject(s) - marketing research , marketing , business

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