Open AccessAn Empirical Analysis of Doppelgänger Brand Image Effects: Focused on the Internet Community
Author(s) -
Hyuk Jun Cho,
Sung Guen Kim,
Ju Young Kang
Publication year - 2017
Publication title -
the journal of information systems
Language(s) - English
Resource type - Journals
eISSN - 2733-8770
pISSN - 1229-8476
DOI - 10.5859/kais.2017.26.1.21
Subject(s) - brand image , advertising , the internet , priming (agriculture) , brand community , image (mathematics) , business , psychology , brand management , marketing , computer science , world wide web , artificial intelligence , botany , germination , biology
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