Open AccessThe Effect of Trustworthiness on Purchase Intention in Open Markets: Focusing on Trust and Distrust
Author(s) -
Seul Bi Choi,
Hyunchul Ahn,
Kee-Young Kwahk
Publication year - 2017
Publication title -
jeongbo siseutem yeongu/jeongbo si'seu'tem yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-8770
pISSN - 1229-8476
DOI - 10.5859/kais.2017.26.1.171
Subject(s) - distrust , trustworthiness , structural equation modeling , business , marketing , psychology , social psychology , computer science , psychotherapist , machine learning