Open AccessRoles of Brand Loyalty in Determination of Smartphone Purchasing Intention
Author(s) -
Woong-kyu Lee,
Jin-Hoon Park
Publication year - 2017
Publication title -
jeongbo siseutem yeongu/jeongbo si'seu'tem yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-8770
pISSN - 1229-8476
DOI - 10.5859/kais.2017.26.1.125
Subject(s) - purchasing , brand loyalty , loyalty , advertising , dual (grammatical number) , psychology , brand awareness , smartphone application , marketing , business , computer science , multimedia , art , literature