Open AccessFactors Affecting the Mobile Instant Messenger Users' Continued Usage Behavior and the Moderating Role of Habits: Focused on WeChat
Author(s) -
Heng Zhang,
Joon Koh,
Kyun Soo Kim
Publication year - 2016
Publication title -
jeongbo siseutem yeongu/jeongbo si'seu'tem yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-8770
pISSN - 1229-8476
DOI - 10.5859/kais.2016.25.3.61
Subject(s) - instant , psychology , instant messaging , internet privacy , advertising , social psychology , computer science , business , world wide web , food science , chemistry