Open AccessUtilitarian Value and its Effect on Continuance Intention in Smartphone-based Mobile Commerce
Author(s) -
Sung Mook Choi
Publication year - 2016
Publication title -
jeongbo siseutem yeongu/jeongbo si'seu'tem yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-8770
pISSN - 1229-8476
DOI - 10.5859/kais.2016.25.3.31
Subject(s) - continuance , mobile commerce , context (archaeology) , database transaction , dimension (graph theory) , value (mathematics) , service (business) , e commerce , marketing , consumption (sociology) , advertising , personalization , business , computer science , psychology , world wide web , database , social psychology , machine learning , paleontology , social science , mathematics , sociology , pure mathematics , biology