Open AccessThe Roles of Brand Loyalty and Switching Costs in the Purchase of a New Smartphone
Author(s) -
Woongkyu Lee,
Jin-Hoon Park
Publication year - 2016
Publication title -
jeongbo siseutem yeongu/jeongbo si'seu'tem yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-8770
pISSN - 1229-8476
DOI - 10.5859/kais.2016.25.1.183
Subject(s) - loyalty , moderation , advertising , brand loyalty , business , perception , value (mathematics) , marketing , sample (material) , psychology , computer science , social psychology , chemistry , chromatography , neuroscience , machine learning