Open AccessEnhancing Multidimensional Customer Engagement on Social Media Marketing: Based on the posting contents and display types in Facebook Fan Pages
Author(s) -
Bong Su Kang,
Kyu Hyun Lee,
HeeWoong Kim
Publication year - 2015
Publication title -
the journal of information systems
Language(s) - English
Resource type - Journals
eISSN - 2733-8770
pISSN - 1229-8476
DOI - 10.5859/kais.2015.24.4.99
Subject(s) - customer engagement , business , social media , space (punctuation) , marketing , advertising , social media marketing , service (business) , customer service , digital marketing , computer science , world wide web , operating system
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