Open AccessUsers' Status Quo Bias in the Mobile Application Context : From the Myopic Loss Aversion Perspective
Author(s) -
Sang-Cheol Park
Publication year - 2015
Publication title -
jeongbo siseutem yeongu/jeongbo si'seu'tem yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-8770
pISSN - 1229-8476
DOI - 10.5859/kais.2015.24.2.189
Subject(s) - status quo bias , status quo , perspective (graphical) , loss aversion , context (archaeology) , sunk costs , psychology , inertia , computer science , social psychology , cognitive psychology , economics , microeconomics , artificial intelligence , paleontology , market economy , biology , physics , classical mechanics