Open AccessThe Effect of the Social Cognitive Factors on the Usage of SNS
Author(s) -
Dal-Ho Son
Publication year - 2014
Publication title -
jeongbo siseutem yeongu/jeongbo si'seu'tem yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-8770
pISSN - 1229-8476
DOI - 10.5859/kais.2014.23.3.73
Subject(s) - usability , technology acceptance model , affect (linguistics) , value (mathematics) , cognition , psychology , marketing , social network service , the internet , service (business) , advertising , social influence , business , social psychology , computer science , world wide web , neuroscience , communication , human–computer interaction , machine learning