Open AccessLearning Effect in Coalition Loyalty Program: An Empirical Study using Long-term Panel Data of OKCashbag
Author(s) -
Woo-Suk Choi,
Seungkwon Jang,
Heejin Lee
Publication year - 2013
Publication title -
the journal of information systems
Language(s) - English
Resource type - Journals
eISSN - 2733-8770
pISSN - 1229-8476
DOI - 10.5859/kais.2013.22.1.165
Subject(s) - loyalty , loyalty program , term (time) , transactional leadership , panel data , point (geometry) , marketing , scale (ratio) , learning effect , psychology , econometrics , business , social psychology , economics , loyalty business model , microeconomics , mathematics , geography , physics , geometry , cartography , quantum mechanics , service quality , service (business)
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