Open AccessBusiness Strategy of Fast Fashion -A Case Study of Zara-
Author(s) -
Gihyung Kim,
Seunghee Lee
Publication year - 2014
Publication title -
journal of the korean society of clothing and textiles
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2014.38.2.175
Subject(s) - competitive advantage , subsidiary , fast fashion , business , representativeness heuristic , industrial organization , international business , supply chain , strategic management , resource (disambiguation) , process (computing) , core competency , computer science , marketing , process management , multinational corporation , economics , management , clothing , archaeology , history , psychology , social psychology , computer network , finance , operating system
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