Open AccessThe Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear
Author(s) -
Hyun Hee Park,
Mi Jin Noh
Publication year - 2012
Publication title -
han-guk uiryu hakoeji/han'gug yi'ryu haghoeji
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.218
H-Index - 4
eISSN - 2234-0793
pISSN - 1225-1151
DOI - 10.5850/jksct.2012.36.2.218
Subject(s) - business , marketing , sensitivity (control systems) , affect (linguistics) , advertising , psychology , engineering , electronic engineering , communication